Central Murray Bank
Central Murray Bank came to us ready for transition, changing not just their name but their entire identity, from Credit Union to Bank. That’s not a rebrand for its own sake, it’s a brand that has to hold up to member trust, regulatory scrutiny, and public perception simultaneously.
We led a full brand strategy process before touching any visual work, because a transition like this needed the story straight before it needed a new logo. From there we built a complete system: identity, messaging, and guidelines robust enough to keep every touchpoint consistent as the transition rolled out.
Members felt the transition as seamless and professional, even though behind the scenes, almost everything had changed, which was exactly the point.
What they've said
"When Danielle presented her thinking, it was clear she’d done the work.
We were shifting from Central Murray Credit Union to Central Murray Bank. We needed it to feel seamless and completely professional. She understood us. The research, the insight… it showed.”
Sally – Central Murray Bank
What they've said
“When Danielle presented her thinking, it was clear she’d done the work.
We were shifting from Central Murray Credit Union to Central Murray Bank. We needed it to feel seamless and completely professional. She understood us. The research, the insight… it showed.”
Sally – Central Murray Bank