Website Package
The Digital Fit-Out
From $8,990 + GST
A strategy-led website for businesses whose brand
is solid but whose digital presence isn't doing it justice.
Is this for you?
Your brand is solid.
Your website is letting it down.
You’ve invested in your business. You have a brand you’re proud of, a reputation worth protecting, and clients who trust what you deliver. But when someone lands on your website, none of that comes through.
Maybe it looks dated, loads slowly, or just doesn’t communicate what makes you worth choosing. Maybe you’ve been embarrassed to send clients there, or avoided putting the link in your email signature altogether. Either way, your website is the first place most people go to decide whether you’re worth calling — and right now it’s not pulling its weight.
The Digital Fit-Out gives you a strategy-led WordPress website that finally reflects the standard of your business — built to convert, easy to navigate, and confident enough to send to anyone.
What's Included
A website with strategy behind every decision.
01
Foundations Strategy Session
We start with a focused session to understand your business goals, your audience, and what your website needs to achieve. Every structural and messaging decision flows from here.
02
Brand Voice and Messaging System
The language framework that underpins your website copy. Tone of voice, key messages, and the words that communicate your value clearly to the right people.
03
Custom WordPress Website
A five-page, SEO-ready, mobile-friendly website built on WordPress. Clean layout, clear navigation, and a structure designed to convert visitors into enquiries.
04
Website Copy Guidance
We don't just build the site and hand it over. You'll receive clear direction on what to say on every page so the words work as hard as the design.
05
Lead Qualification Support
Your website should be doing the work of filtering the right enquiries before they reach you. We structure your site to attract the clients you want and set clear expectations from the first visit.
06
Dedicated Client Portal
Your own project hub for collaboration, feedback, files, and communication throughout the process. Everything in one place, no chasing emails.
What you walk away with
A website you're confident sending to anyone.
A professional, strategy-led website that communicates who you are, what you do, and why clients should choose you — before you’ve even picked up the phone. Built on WordPress so it grows with your business, and structured to convert the right kind of enquiries.
If your brand also needs work, The Groundwork pairs directly with The Digital Fit-Out. Or consider The Real Deal for a complete brand and website build delivered together.
How it works
Twelve weeks. Clear, considered, and built to convert.
Week 1-2
Onboarding & Strategy Session
We get clear on your goals, your audience, and what your website needs to do before a single page is designed.
Week 3-4
Messaging & Site Structure
Brand voice, key messages, and site architecture locked in. You'll know exactly what goes where and why before we build anything.
Week 5-8
Design & Development
Your website takes shape. Design, layout, and structure built to reflect your brand and convert your ideal clients.
Week 9-10
Copy, Content & Photography
Words and images finalised. Copy guidance delivered and all content slotted into place.
Week 11-12
Review, Launch & Handover
Final review, any refinements made, and your site goes live. You'll walk away knowing how to use and maintain it.
What our clients say
Results that speak for themselves.
A note on fit
This package is built for one specific situation.
The Digital Fit-Out is for businesses that already have a brand in good shape and need a website that reflects it. If your brand also needs work, a different package will serve you better.
It’s not the right fit if you are:
- Starting from scratch with no existing brand
- Looking for a DIY template with no strategic input
- Not ready to provide content, feedback, or photos in a timely way
- After a simple one-page site with minimal thought behind it
Need brand work too? Consider:
Ready for a website that finally does your business justice?
Book a free 30-minute discovery call and we’ll work out whether The Digital Fit-Out is the right next step.