Brand Identity Package
The Groundwork
From $6,890 + GST
A professional brand identity for businesses ready to stop looking like a work in progress.
Is this for you?
You've built a real business.
Your brand hasn't kept up.
You started with something quick — a logo from a mate, a Canva template, or a designer who was cheap at the time. It got you going. But you’ve grown since then, and now your brand is quietly working against you.
Clients and stakeholders form an impression before you’ve said a word. If that impression doesn’t match the quality of what you actually deliver, you’re starting every conversation behind.
The Groundwork gives you a clean, considered brand identity that reflects where your business actually is now, and sets a solid foundation for everything that comes next.
What's Included
The Essentials, done properly.
01
Foundations Strategy Session
A focused session to understand your business, your audience, and what you need your brand to do. Strategy comes first so every design decision has a reason behind it.
02
Custom Brand Identity
A complete visual identity built for your business. Logo suite, colour palette, and typography that feel intentional, consistent, and genuinely yours. Two brand direction presented.
03
Essential Brand Applications
Your new identity applied across three core touchpoints, the assets you use most in day-to-day business. Clean, professional, and ready to use from day one.
04
Dedicated Client Portal
Your own project hub for collaboration, feedback, files, and communication throughout the process. Everything in one place, no chasing emails.
Need a website too?
The Groundwork pairs with The Digital Fit-Out if you need a website alongside your new brand identity. Ask about combining packages on your discovery call.
What you walk away with
A brand identity that finally matches the business you’ve built.
Not a logo in isolation. A considered visual identity that gives your business a credible, professional foundation to build from. Something you’re proud to put on your vehicles, your business cards, and your front door.
The Groundwork is the right starting point. When you’re ready to go further, The Momentum System or The Real Deal picks up exactly where this leaves off.
How it works
Eight weeks. Focused and straightforward.
Week 1
Onboarding & Strategy Session
We get clear on your business, your audience, and what your brand needs to achieve before anything is designed.
Week 2-3
Moodboard & Brand Direction
We define the visual direction and get your sign-off before moving into design.
Week 4-6
Brand Creation & Refinement
Your brand concept developed, presented, and refined into a final identity you’re confident in.
Week 7-8
Brand Applications & Handover
Your new identity applied across your three essential touchpoints, all files packaged and handed over ready to use.
What our clients say
Results that speak for themselves.
A note on fit
Not sure if this is the right package?
The Groundwork is designed for businesses that need a strong brand identity foundation. If your business also needs a full website, deeper messaging strategy, or a complete brand system, a different package might be a better fit.
It’s not the right package if you are:
- Just exploring with no real commitment to growth
- Looking for a quick logo with no strategy behind it
- Not willing to engage in the process or meet deadlines
Ready to build a brand that reflects
the
business you’ve worked for?
Book a free 30-minute discovery call and we’ll work out whether The Groundwork is the right starting point.