CED Group
CED Group were a high-calibre electrical business held back by an entry-level brand. The gap between the quality of their work and the way they looked on paper wasn’t small, and it was shaping how the market perceived them before a single conversation started.
We took them through a complete brand build, strategy, identity, applications, and messaging, designed to finally match the calibre of what they deliver. This wasn’t decoration, it was recalibrating the market’s starting assumption about who CED Group actually are.
The shift was immediate. As their own team put it, when the value you add is obvious, that value dictates the price, and the conversations CED are having with clients now reflect exactly that.
What they've said
“The perception is already much stronger.
When we add value, that value dictates the price. I’m really happy with where our brand is heading and the perception it’s building in the market.”
Nic – CED Group
What they've said
“The perception is already much stronger.
When we add value, that value dictates the price. I’m really happy with where our brand is heading and the perception it’s building in the market.”
Nic – CED Group