Flagship Package
The Real Deal
From $18,990 + GST
The complete brand and website build
for businesses done with shortcuts.
Is this for you?
You're running a business that has outgrown its current brand.
Maybe you started with something quick and it served its purpose. But now it’s holding you back. Clients and stakeholders underestimate you before you’ve had a chance to speak. You’re winning work despite your brand, not because of it.
You’re at a stage where you’re ready to invest in doing it properly. You want a brand and a website that reflect the standard of what you actually deliver, built with strategy behind every decision.
You’re not looking for a logo. You’re looking for a complete transformation in how your business is seen.
What's Included
Everything you need. Nothing you don't.
01
Foundations Strategy Session
A focused strategy session to define your positioning, messaging, and what makes you distinct. This is where the thinking happens, before anything is designed.
02
Full Brand Identity
A complete visual identity built from scratch. Logo suite, colour palette, typography, imagery direction, and the supporting elements that make a brand feel intentional and consistent. Three directions presented, ten applications delivered.
03
Brand Guidelines
A comprehensive document your whole team can use. Covers how to apply your brand correctly across every touchpoint, so consistency isn't dependent on memory or guesswork.
04
Brand Voice and Messaging System
The words that sit behind the visuals. Your tone of voice, key messages, and the language framework that keeps your communication on-brand, whether it's a quote, a caption, or a client email.
05
AI-Powered Social Framework
A custom GPT trained on your brand voice and messaging, paired with a clear social media strategy so you know what to post, why, and how to write it consistently without starting from scratch every time.
06
The Digital Fit-Out
A five-page, SEO-ready, mobile-friendly WordPress website built to convert. Clean layout, strong messaging, easy navigation, and copy guidance so every word earns its place.
07
Dedicated Client Portal
Your own project hub for collaboration, feedback, files, and communication throughout the process. No chasing emails, no confusion.
08
Post-Launch Support
Implementation check-ins and a wrap-up session after launch. We don't hand it over and disappear.
What you walk away with
A brand and website that work together as one cohesive system.
Not a logo stuck on top of a template. Not a website built without strategy. A business that finally looks as capable and credible as it is — and the tools to stay consistent long after the project wraps up.
How it works
Sixteen weeks. Structured, collaborative, and clear.
Week 1-2
Strategy, Onboarding & Brand Direction
We get clear on your goals, your audience, and what makes your business distinct before a single design decision is made.
Week 3-5
Brand Creation & Refinement
Three brand directions, with your preferred one developed and refined into a complete, considered identity system.
Week 6-8
Brand Rollout Across Applications
Your new identity applied across all ten brand touchpoints, including stationery, signage, uniforms, digital assets, and more.
Week 9-14
Website Build, Copy & Finalisation
Your Digital Fit-Out takes shape. Design, content, and copy guidance working together before final review.
Week 15-16
Launch & Handover
Your brand goes live. You walk away with everything you need to maintain it, use it, and grow with it.
What our clients say
Results that speak for themselves.
A note on fit
This isn't for everyone.
And that's a good thing.
The Real Deal is a serious investment in how your business shows up. It requires your input, your trust, and your willingness to show up to the process.
It’s not the right fit if you are:
- Just starting out
- Looking to micromanage every design decision
- Not ready to commit to growth
- Unable to meet deadlines or respond promptly
A better starting point might be:
Ready to show up like the business you actually are?
Book a free 30-minute discovery call. We’ll work out whether The Real Deal is the right next step.